Boozey Rhi-flection: Apothic 2010 Red

I am far from being a wine aficionado. When it comes to choosing an alcoholic beverage—or any beverage, come to think of it—I'm very much a mood-based drinker. Some days a cold beer is just the thing, others I'd rather just drop a shot of schnapps (butterscotch is my favorite) into hot cocoa and sip. But having grown up in the Pacific Northwest where wineries abound, I've always had a soft spot for wine. Even as a kid I had a bit of a fascination with the stuff. I can recall vividly leaning over a beautiful etched and gold-rimmed glass my mother used for special occasions to smell the wine she was drinking when I was probably about 5-years-old. It stuck with me for years.
For my anniversary last week I decided to treat myself to a bottle of wine and having seen great reviews of Apothic Red on Influenster's newly redesigned and relaunched website I decided to give it a go.
Apothic 2010 Red

The brambly spice of Zinfandel, dark fruit flavors of Syrah, the bold notes of Cabernet Sauvignon and the smooth elegance of Merlot unite to create this captivating red blend.

Apothic Red reveals intense fruit aromas and flavors of rhubarb and black cherry, complemented by hints of mocha, chocolate, brown spice and vanilla. The plush, velvety mouthfeel and the smooth finish round out this intriguing, full-bodied red blend.

13.1% Alcohol

Remember when I said I wasn't a wine nerd? Well, I'm definitely not. I enjoy every glass but rarely make a fuss over where it came from and all that. Which is why recently I've been picking up blends, so I can take the guess work out of which variety I should try. Other drinkers might love the puzzle of figuring out what notes and flavors they're experiencing—admittedly, I'm that way about perfumes—but I mostly just want to sip my wine and relax without feeling compelled to over-analyze it.
Which is why I absolutely loved APOTHIC RED. Aside from its pretty label and general simplicity it seemed sophisticated without being pretentious. I don't always like reds, although they've grown on me the older I get, and yet this was just a heady blend of rich flavor that seduced me. One of my big turn-offs with many reds if how they feel in my mouth and APOTHIC RED's claim of a 'plush, velvety mouthfeel' is exactly what I was thinking to call it before I checked the website for its description.
Paired with a dessert like Red Velvet Cake or as a compliment to a perfectly seered steak it would be divine but I have a Pears in Red Wine recipe I think this would be perfect for. That said, the very best pairing I could think for APOTHIC RED is a novel and a chair by the fire.
I will definitely be picking up APOTHIC 2010 RED again just for myself but think it would be the perfect inexpensive bottle—I paid about $9 for mine—to gift to a hostess you don't know very well. It's a decadent bottle for the price and as a blend could please both wine geeks and newbies alike. I was even thinking it'd make the perfect wine for the upcoming Halloween holiday... you can find lots of cool printable (or purchasable) labels to give a wine bottle a new name, Vampire's Blood or Chateau de Dracula anyone?

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